Store Wars VII: The Cycling Revolution Awakens

Belfast’s 7 large grocery retailers are not doing enough to support customers who want to shop and cycle, a survey of supermarket cycling facilities has found. The survey reports that there are just 100 bicycle racks outside Belfast’s 40 supermarkets, and almost half of Belfast’s supermarkets have no bicycle racks at all. This poses a significant barrier to the success of ongoing efforts to encourage more people to cycle in the city.

In November and December 2015, NI Greenways travelled to all 40 of Belfast’s main chain supermarkets – Asda, Dunnes Stores, Iceland, Lidl, Marks and Spencer, Sainbury’s and Tesco – to check how easy it is to pop in when riding past on a bicycle. This was inspired by a long, frustrating (and still ongoing) Twitter exchange with Lidl NI over their lack of bicycle parking at Castlereagh.

But what was the situation elsewhere in Belfast? And why focus on supermarkets – surely they’re only for doing the ‘big shop’ which needs a car? I dread to think how many small convenience stores I’d have to visit – so for this study I’ve left out Centra, Mace, Spar, Supervalu, Russells etc and smaller versions of supermarkets such as Tesco Express. Strangely, Forestside sits outside Belfast City Council but is definitely a ‘Belfast’ shopping centre so makes it into the survey – stores in Abbey Centre and Dundonald don’t.

One of the great benefits of cycling (and this has been shown in studies around the world) is the ability to stop at small independent stores and do more shopping, more often, in smaller batches. ‘Cyclists’ are great local shoppers. As well as independent retailers, most supermarkets in Belfast are on the main arterial routes, and whether through larger products ranges or competitive pricing, they’re occasionally on my list of stores to visit.

However, trying to find somewhere safe, secure, well-lit and sheltered to lock a bicycle can be a challenge at many supermarkets. Sub-standard bicycle racks – or being expected to lock up to a lighting column, fence or trolley rack – feels a little bit insulting in clear sight of vast, beautifully-manicured car parking, or trolleys insulated from the elements.

So I devised a scoring system, based in part on Planning Service recommended standards for bicycle parking from 2005 (after which some of these stores were built or redeveloped), to benchmark the city’s supermarkets.

superrank

This system means supermarkets can be independently rated against a consistent benchmark out of 7 points for the quality of facilities laid on for customers arriving by bicycle. A score of 6-7 would identify a store offering adequate to good facilities, not necessarily exceptional. It also allows for an average score across each brand’s stores to be worked out, to determine which chain offers the best facilities overall.

Survey facts and figures

  • 17 out of 40 Belfast supermarkets have no cycling facilities whatsoever.
  • Tesco provides around half of all the supermarket bicycle racks in Belfast.

PIEMAP2

 

  • Just 5 of the 23 cycle parking areas in Belfast supermarkets have direct and visible CCTV coverage.
  • A reasonable 17 of the 23 cycle parking areas are close to supermarket entrances.
  • Just 9 of the 23 cycle parking areas have some shelter, although this covers 48 of the 100 racks.
  • While the best individual supermarket is located in South Belfast, the area with the best overall ranking for supermarket cycling provision is North Belfast – this runs counter to cycling commuter patterns in the city.
  • Out of a total possible score of 280 across all supermarkets, Belfast scored just 69 points – this means Belfast supermarkets are doing less than a quarter of what’s needed to provide adequate cycling facilities.
  • Just 1 out of the 22 stores with bicycle parking offers any additional services to customers arriving by bicycle.

Belfast’s best supermarket chain for cycling facilities

With an average score of 4.5 out of 7, Sainbury’s is the clear leader in cycling provision.

LeagueTable2

 

Sainsbury’s 3 stores at Forestside, Kennedy Centre and Knocknagoney have just 14 racks between them, but the quality, security, proximity to store entrances were a cut above the rest. Sainsburys and Dunnes Stores are the only supermarket chains with bicycle parking outside all of their stores in Belfast.

Sains

Although Tesco provides half of all the supermarket cycling racks in Belfast, the quality of their bicycle areas was not as consistent as Sainsbury’s.

Iceland is the only supermarket in Belfast with more stores than bicycle racks and, along with Dunnes, may not have been directly responsible for installing any of the cycling facilities which happen to be outside their stores.

Lidl’s only bicycle racks are designed to lock front wheels, rather than the recommended Sheffield-style stands.

Belfast’s best individual supermarket for cycling facilities

Tesco Newtownbreda just pips Sainsbury’s Forestside to this title. Both stores scored 6 out of the maximum 7 points, but Tesco’s 15 racks and CCTV coverage tip the balance towards this superstore in south Belfast.

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Belfast supermarkets that go the extra mile

Just one, Sainsbury’s Forestside – offering a rent-a-lock service in case you’ve forgotten to bring yours.

image

How does my local store rate?

You can find a rating for each of the 40 supermarkets in Belfast, including comment from the brands themselves on the survey, on the following pages:

What next?

Supermarkets position themselves as key social nodes in our urban life, and they do play an important role in the fabric of communities. While it’s desperately important to use and support our smaller independent retailers, supermarkets can influence wider travel habits by taking a lead and making the bicycle a more attractive option. The investment required is tiny compared to some of the big supermarkets’ trading profits posted in recent years, and the space needed doesn’t seem to be lacking either. Re-purposing just 2 car parking spaces gets you into double figures of bicycle racks.

Lidl Castlereagh car park

Good quality and attractive bicycle parking facilities should be an obvious choice for a responsible retailer interested in building good links with the local community. And the more people we can encourage to shop here and there, safe in the knowledge their bicycle is safe outside while their custom is valued inside, the more footfall we can drive to our smaller local shops too.

https://twitter.com/nicpics/status/674242759897849856

We’ll return to the same stores next year to see what’s changed and aim to give a 2016 Fréd Award to the Most Improved Supermarket. Whether succeeding or failing right now, individual benchmarks have been set – who can be the shining light in Belfast next year?

Note: Visits to each of the 40 supermarkets in Belfast were made in November and December 2015 and facilities (or lack of) were recorded as observed at the time – NI Greenways is happy to correct any errors identified in this survey.
*This post was updated on 9/12/15 to amend the score of M&S Boucher as that store’s 2 racks were missed on the initial visit. This changes the overall M&S score from 1 out of 7 to 1.4 out of 7. This did not affect the original overall 4th place rank of M&S on the league table.

13 thoughts on “Store Wars VII: The Cycling Revolution Awakens

  1. I am not sure I could class the Sheffield stands in and around the City Centre as excellent. If you look an them closely, the top section is removable. I have seen one in Castle Street with the top section separated at one end. This may have been due to being hit by a vehicle, but it looked to me that it could be knocked out of the main body of the stand without too much force.
    So I would suggest using the cross bar part of the stand. It is awkward as hell, being so close to the ground, but it looke to me to be much safer

  2. I agree with your campaign. If supermarkets are for the ‘big shop’ why do they all provide a set of self service check-outs intended primarily for those of us who are only in for a few items as well as one or more ’10 items or less’ checkouts. All of which are usually the busiest checkouts in the stores. I would visit a supermarket at least once per day (newspaper, lunch, one of the staple household items, etc). Cannot recall the last time I was involved in more than two or three items in a basket. If they can cater for hundreds of cars and cater for hundreds of small-volume shoppers surely they are missing a trick in not encouraging cyclists to use their stores.

    1. Thanks Michael

      Excellent point, and cuts right to the heart of the issue I danced around – this is about choice. Big supermarkets are a good place to go for a lot of things convenience stores don’t stock, or charge at higher prices. If a supermarket decides not to enable my choice, it’s pretty frustrating. While cycling customers aren’t going to match the volumes arriving by car, you’re right that they’re keen to mix convenience shopping patterns in the largest stores – and good quality bicycle parking is a logical extension of that policy. Never mind that more of these supermarkets on arterial routes have 24 hour opening, which small independent retailers can’t compete with in Belfast. The perception that a bicycle isn’t for popping down to the shops late at night is perpetuated by sub-standard or non-existent parking areas.

  3. Great to have this little piece of study work done! We could ideally do the same down here in Dublin, and it would be interesting to compare notes! Dublin has just completed a major cycle parking strategy which is at the final draft stage, and the recognition of the need for bike parking at major destinations of all types, including shopping, is recognised! The only thing is that the funds are not following the report!…..Same old end story!

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